🤑 2 Tools to Manage Newsletter Sponsorships

In this first issue of Letter Meta, behind the business of newsletters, I showcase two tools to help you make more money from sponsorships without all the hassle

Hi there 👋

This is Richard from Letter Meta - a free weekly newsletter for newsletter publishers - where I pick the best software tools and strategies to boost your subscriber growth and maximize sponsorship revenue.

I’m currently building a network of newsletters on Substack at ACQUIRE.GG, and need to implement a tool to manage sponsorships, such as one of those listed below.

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Sponsy

Sponsy is an all-in-one sponsorship manager for newsletters (as well as podcasts and any type of other publication). It helps you get out of spreadsheets and Google calendar, and has a customer portal where you can list your ad inventory:

The company is based out of one of my favorite countries, the Netherlands, and the founder Michele is a really great guy.

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Passionfroot

Similar to Sponsy, Passionfroot lets newsletter publishers set out their storefront of promoted opportunities and take payment, reducing the amount of admin required.

In fact, both of these tools are making traditional media kits or sponsorship pages (like the one I created at investing.io) look like analogue devices!

What I also like is the fact you can sell promoted posts on social platforms, which has really got me thinking:

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Ok that’s it for this launch issue, see you next week.

Until then, come follow me on Twitter.

Cheers!

Richard Patey