🧞 Rugging Affiliates
Hi there 👋
I was looking for more affiliate programs to promote to my audiences across the ACQUIRE.GG network. One was Convertkit as I’m actually going to be launching a newsletter on that (sacrilege to Substack I know) as want to start using the Sparkloop Upscribe feature.
However, something jumped out at me on the Convertkit Affiliate landing page:
Yes, you get recurring commissions but with a hard stop after 2 years.
This has implications if you’re attaching an affiliate account to a website and then want to sell that website asset. Most websites that are acquired (see my newsletter) are based on a 3-4x annual profit multiple, but how do you assess this for a new website/affiliate account (under 2 years) that has a cliff date where revenue will tank?
This was a change in the affiliate terms by Convertkit last year, which made, as you can imagine, a lot of existing affiliates very unhappy:
Even the top affiliates like Pat Flynn:
Other email providers have made similar changes:
And it’s happened to me with Clickfunnels back in 2017:
And with the crypto exchange HitBTC also back in 2017 where I referred thousands of customers to them and they never paid a dime to any of their affiliates.
Have you been rugged?
Let me know in the comments below or just hit reply.
— Richard (@richardpatey)
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