🧞 Rugging Affiliates
Hi there 👋
I was looking for more affiliate programs to promote to my audiences across the ACQUIRE.GG network. One was Convertkit as I’m actually going to be launching a newsletter on that (sacrilege to Substack I know) as want to start using the Sparkloop Upscribe feature.
However, something jumped out at me on the Convertkit Affiliate landing page:
Yes, you get recurring commissions but with a hard stop after 2 years.
This has implications if you’re attaching an affiliate account to a website and then want to sell that website asset. Most websites that are acquired (see my newsletter) are based on a 3-4x annual profit multiple, but how do you assess this for a new website/affiliate account (under 2 years) that has a cliff date where revenue will tank?
This was a change in the affiliate terms by Convertkit last year, which made, as you can imagine, a lot of existing affiliates very unhappy:
Even the top affiliates like Pat Flynn:
Other email providers have made similar changes:
And it’s happened to me with Clickfunnels back in 2017:
And with the crypto exchange HitBTC also back in 2017 where I referred thousands of customers to them and they never paid a dime to any of their affiliates.
Have you been rugged?
Let me know in the comments below or just hit reply.
— Richard (@richardpatey)
🚀 Other Funnel Newsletters
#1 Create & Sell - by Brennan Dunn
How should you segment your audience? Personalize your messaging? And leverage automation to get off the "email hamster wheel"... without getting overwhelmed? These questions, and more, are tackled each week.
#2 Game of Conversions
Discover the "secret recipe" behind 100 of the best sales letters of all time, and how to apply that to your own marketing.
#3 Paid Social Insights - by Biddyco
A daily newsletter highlighting an interesting FB/IG/TikTok ad. “We spend millions per month testing hundreds of ads and share what we learn.”
This newsletter is monetized through affiliate links and from sponsorship.